To start off his talk, Tim Ferriss talked about how you can use a blog for meeting people. In terms of your business, it can be an effective tool to indirectly make sales.
Perry Belcher describes a blog as being like inviting people to your house for a party. You don’t want to sell them something immediately. It’s more something to have them get to know you.
Tim went on to talk about crazyegg.com and how he uses a heat map test to help make homepage revisions. He sees where people’s mouses go to on the page and then figures out what he wants their eyes to be drawn to.
He also found that Germans click on ‘Tim’s Favorites’ but Americans don’t- they seem to like ‘popular posts’ much better.
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Great Post Neal,
Cant wait for part 2. If you have any pictures of the event, then post it for us.
Thanks
Koorosh